New Onboarding
Onboarding for all casino brands: MR. green, 888 casino, 777 and SI.
Following the merger of Mr. Green and 888, we launched a new app for Mr. Green. I was responsible for creating a single onboarding process that catered to both existing Mr. Green users and new ones. The positive outcome led me to extend this onboarding strategy to all our brands
The Task
Understand the main changes between the new and the old app, create up to 3 steps that will work for both current Mr. Green users and new ones.
The Challange
It's crucial that users complete all steps to avoid any frustration in finding what they need. Typically, users tend to close tooltips without fully reading them, so we must keep them concise and engaging. Additionally, users undergoing migration may encounter additional steps before onboarding begins, So we must keep it short, Our challenge lies in making the process effective for both scenarios.
The Main Changes
Mobile:
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Promotions moved to the burger menu.
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Notification to the user area.
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Cross for sport added to the native menu
Desktop
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User area and notification moved to the left.
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promotions from burger menu to the left.
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Deposit also moved to the left.
Three steps Onbording
1
Welcome Explain to the user where he is.
2
Menu An explanation of the menu and what is in it
3
User Area Deposit, your account, and more
Inspirations
Wireframes
First wireframes
But it was a bit boring so I continued with the research...
Second wireframes
UI first options
UI Second options
The text is too long!
No one will read all of this, users scan text they don't read it.
So I had a few meetings with the copywriter
I wanted the user to be able to understand everything from the title.
Final Design + full flow
Mobile
Desktop
Full migraion user flew
All Brands design
